Nicole Hands Director of Marketing

Nicole leads the marketing function for Maplewood Investments, including:

• Directing overall marketing strategy
• Overseeing brand positioning
• Supporting financial professionals who utilize Maplewood Investments with achieving their business goals through a range of marketing and communications strategies, such as websites, social media, content marketing, email marketing, and collateral

She brought extensive financial services marketing and communications experience when she joined the team in 2026, including:

• Directing overall marketing strategy and brand positioning for an institutional asset management firm
• Overseeing digital marketing for a boutique asset manager
• Leading marketing for a strategic marketing communications agency focused in financial services and technology
• Managing the marketing function for a fintech media and intelligence company

Nicole earned a bachelor’s from Ripon College, a small liberal arts school in Ripon, WI.

She’s rarely comfortable settling for status quo, deliberately setting goals for continuous improvement. This approach is evident in her professional life, as well as in how she seeks opportunities to challenge herself on backpacking trips with her husband or while training for new personal bests in Olympic weightlifting.